Hogar Noticias Según los informes, el fundador de NetEase casi canceló a los rivales de Marvel porque no usó IP original

Según los informes, el fundador de NetEase casi canceló a los rivales de Marvel porque no usó IP original

Autor : Olivia Actualizar : Feb 27,2025

Los rivales de Marvel de NetEase, un éxito rotundo con más de diez millones de jugadores en sus primeros tres días, ha generado millones para el desarrollador. Sin embargo, un informe reciente de Bloomberg revela que el CEO de NetEase, William Ding, casi canceló el juego debido a las reservas sobre el uso de IP con licencia.

Este informe destaca la reestructuración actual de NetEase: Ding está implementando recortes de empleo, cierres de estudio y un retiro de inversiones en el extranjero. El objetivo es optimizar la cartera de la compañía, abordando el reciente estancamiento del crecimiento y reforzando la competencia con Tencent y Mihoyo.

Esta racionalización casi resultó en la cancelación de los rivales de Marvel. Las fuentes indican que la renuencia de Ding a pagar tarifas de licencia para los personajes de Marvel lo llevó a presionar por los diseños de personajes originales. Según los informes, el intento de cancelación costó NetEese Millions, pero el juego se lanzó y logró un éxito significativo.

A pesar de este éxito, la reestructuración continúa. Despidos recientes en el equipo de Marvel Rivals Seattle, atribuidos a "razones organizativas", ejemplifican esta tendencia. Durante el año pasado, Ding ha detenido las inversiones en proyectos en el extranjero, revertiendo inversiones sustanciales anteriores en estudios como Bungie, Devolver Digital y Blizzard Entertainment. El informe sugiere que Ding prioriza los juegos proyectados para generar cientos de millones anuales, aunque un portavoz negó la existencia de objetivos de ingresos arbitrarios para la viabilidad de los nuevos juegos.

Los desafíos internos en NetEase, según las fuentes de Bloomberg, se derivan del estilo de liderazgo volátil de Ding. Esto incluye una rápida toma de decisiones, cambios mental frecuentes, presión sobre el personal para que trabaje horas excesivas y el nombramiento de graduados recientes para puestos de liderazgo de alto nivel. La frecuencia de las cancelaciones de proyectos es tan alta que NetEase puede no lanzar ningún juego nuevo en China el próximo año.

La inversión reducida de NetEase en juegos coincide con la inestabilidad continua de la industria, particularmente en los mercados occidentales. Los últimos años han sido testigos de despidos generalizados, cancelaciones y cierres de estudio, junto con numerosas fallas en el juego de alto perfil a pesar de la importante inversión.

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