Дом Новости «Netflix, чтобы представить AI-разрывы AD в 2026 году»

«Netflix, чтобы представить AI-разрывы AD в 2026 году»

Автор : Emma Обновлять : May 30,2025

Netflix объявил о планах представить рекламу, сгенерированную AI, в том числе широко обсуждаемую рекламу паузы, в его программирование на уровне, поддерживаемом AD, начиная с 2026 года. Как сообщают Media Play News, подробности о стратегии нацеливания для этих объявлений остаются неясными. Будут ли они персонализированы на основе истории просмотра или адаптированы к контенту, который наблюдается в то время? В настоящее время существует минимальная информация о функциональности или презентации этих объявлений, но их прибытие неизбежно.

Эми Рейнхард, президент Advertising, подчеркнула уникальную позицию Netflix в сочетании своих сильных сторон в области технологий и развлечений. Выступая на недавнем авансовом мероприятии для рекламодателей в Нью -Йорке, она подчеркнула, что конкурентное преимущество Netflix заключается в его способности преуспеть в обеих областях.

Она также отметила: «Когда вы сравниваете нас с нашими конкурентами, внимание начинается выше и заканчивается намного выше. И еще более впечатляюще, участники уделяют столько же внимания рекламе средней роллы, сколько и для самих шоу и фильмов».

Рейнхард сообщил, что абоненты, поддерживаемые рекламой, наблюдают за содержимым примерно 41 часа содержания Netflix в месяц, что переводится на около трех часов рекламы в месяц. В то время как эта цифра относится к объявлениям, не относящейся к AI, введение AI-сгенерированных рекламных объявлений в 2026 году, как ожидается, принесет изменения.

На этом этапе Netflix не подтвердила точную дату реализации для этой инициативы.

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