Heim Nachricht Pokémon wurde 2024 zur besten Unterhaltungsmarke Japans gekürt

Pokémon wurde 2024 zur besten Unterhaltungsmarke Japans gekürt

Autor : Amelia Aktualisieren : Dec 30,2024

Eine aktuelle Umfrage von GEM Partners zeigt die Top-Marken in Japan auf sieben Medienplattformen, wobei sich Pokémon mit einem bemerkenswerten Reichweitenwert von 65.578 Punkten den ersten Platz sichert.

Dieser Reichweitenwert ist eine proprietäre Metrik, die die tägliche Interaktion mit den Inhalten einer Marke über Apps, Spiele, Musik, Videos und Manga hinweg berechnet. An der monatlich durchgeführten Umfrage nahmen 100.000 japanische Befragte im Alter von 15 bis 69 Jahren teil.

Pokémons Dominanz zeigt sich besonders deutlich in der Kategorie „App-Spiele“, wo es 50.546 Punkte erreichte – sagenhafte 80 % seiner Gesamtpunktzahl. Dieser Erfolg ist größtenteils auf die anhaltende Beliebtheit von Pokémon GO und die kürzliche Einführung des Pokémon-Sammelkartenspiels Pocket von DeNA zurückzuführen. Wichtige Beiträge kamen auch von Home Video (11.619 Punkte) und Video (2.728 Punkte). Strategische Kooperationen wie die Mister Donut-Partnerschaft und die zunehmende Beliebtheit von Sammelkartenspielen haben die Reichweite von Pokémon weiter vergrößert.

Der Finanzbericht 2024 der Pokémon Company unterstreicht diesen Erfolg und meldet einen Umsatz von 297,58 Milliarden Yen und einen Bruttogewinn von 152,23 Milliarden Yen, was die Position von Pokémon als führende und schnell wachsende Marke in Japan festigt.

Das Pokémon-Franchise umfasst ein vielfältiges Medienspektrum, darunter Videospiele, Zeichentrickserien und -filme, Sammelkartenspiele und andere verwandte Produkte. Die Marke wird gemeinsam von Nintendo, Game Freak und Creatures verwaltet – Unternehmen, die The Pokémon Company 1998 gegründet haben – und profitiert von einem einheitlichen Ansatz für ihre Geschäftstätigkeit.

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