Дом Новости Pokémon стал лучшим развлекательным брендом Японии в 2024 году

Pokémon стал лучшим развлекательным брендом Японии в 2024 году

Автор : Amelia Обновлять : Dec 30,2024

Pokémon стал лучшим развлекательным брендом Японии в 2024 году

Недавнее исследование GEM Partners выявило ведущие бренды Японии на семи медиаплатформах, при этом Pokémon занял первое место, достигнув впечатляющего показателя охвата в 65 578 баллов.

Этот показатель охвата представляет собой собственный показатель, рассчитывающий ежедневное взаимодействие с контентом бренда в приложениях, играх, музыке, видео и манге. В опросе, проводимом ежемесячно, приняли участие 100 000 японских респондентов в возрасте от 15 до 69 лет.

Доминирование Pokémon особенно очевидно в категории «Игры для приложений», где он набрал 50 546 баллов — ошеломляющие 80% от общего количества баллов. Этот успех во многом объясняется непреходящей популярностью Pokémon GO и недавним выпуском карманной коллекционной карточной игры DeNA Pokémon. Значительный вклад также внесли «Домашнее видео» (11 619 баллов) и «Видео» (2728 баллов). Стратегическое сотрудничество, такое как партнерство Mister Donut, и растущая популярность коллекционных карточных игр еще больше расширили сферу деятельности Pokémon.

Финансовый отчет Pokémon Company за 2024 год подчеркивает этот успех: объем продаж составил 297,58 миллиардов иен, а валовая прибыль составила 152,23 миллиарда иен, что укрепляет позиции Pokémon как ведущего и быстро растущего бренда в Японии.

Франшиза Pokémon охватывает широкий спектр медиа, включая видеоигры, анимационные шоу и фильмы, коллекционные карточные игры и другие сопутствующие продукты. Управляемый совместно компаниями Nintendo, Game Freak и Creatures — компаниями, основавшими The Pokémon Company в 1998 году, — бренд пользуется преимуществами единого подхода к своей деятельности.

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