Hogar Noticias Los usuarios de teléfonos Android tendrán Epic Games Store preinstalado

Los usuarios de teléfonos Android tendrán Epic Games Store preinstalado

Autor : Zoey Actualizar : Dec 13,2024

Epic Games y Telefónica forjan una importante asociación en juegos móviles

Epic Games se ha asociado con Telefónica, una importante empresa de telecomunicaciones, para preinstalar Epic Games Store (EGS) en dispositivos Android vendidos a través de las marcas de Telefónica. Esto significa que los usuarios de O2 (Reino Unido), Movistar y Vivo (varias regiones) encontrarán el EGS disponible en sus nuevos teléfonos.

Este detalle aparentemente pequeño representa un importante movimiento estratégico de Epic Games para expandir su presencia en juegos móviles. El alcance global de Telefónica, que abarca decenas de países, garantiza una amplia distribución del EGS. Esta asociación posiciona a EGS junto con Google Play como una opción de tienda de aplicaciones predeterminada para muchos nuevos usuarios de Android.

Comodidad: un factor clave

Un obstáculo importante para las tiendas de aplicaciones alternativas es la comodidad del usuario. Muchos usuarios ocasionales desconocen o no se preocupan por las opciones más allá de la tienda de aplicaciones preinstaladas. Este acuerdo coloca estratégicamente el EGS como una opción predeterminada para los usuarios en mercados clave como España, el Reino Unido, Alemania y América Latina, lo que le da a Epic una ventaja significativa.

Esta colaboración marca solo el comienzo de una asociación a largo plazo. Epic y Telefónica colaboraron anteriormente en una experiencia digital de Fortnite con el O2 Arena en 2021.

Para Epic Games, que actualmente atraviesa disputas legales con Apple y Google, esta asociación ofrece una oportunidad sustancial de crecimiento y penetración de mercado en el sector de los juegos móviles, beneficiando potencialmente tanto a Epic como a los consumidores.

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