ニュース Android スマートフォン ユーザーは Epic Games ストアをプリインストール可能

Android スマートフォン ユーザーは Epic Games ストアをプリインストール可能

著者 : Zoey アップデート : Dec 13,2024

Epic Games と Telefonica がモバイル ゲームに関する大規模なパートナーシップを締結

Epic Games は、大手通信会社である Telefónica と提携し、Telefonica のブランドを通じて販売される Android デバイスに Epic Games Store (EGS) をプリインストールします。これは、O2 (英国)、Movistar、Vivo (さまざまな地域) のユーザーが、新しい携帯電話で EGS をすぐに利用できることを意味します。

この一見小さな詳細は、モバイル ゲームでの存在感を拡大する上での Epic Games の重要な戦略的動きを表しています。 Telefonica は数十ヶ国を網羅する世界的な展開により、EGS の広範な配布を保証します。 このパートナーシップにより、EGS は多くの新しい Android ユーザーにとって、Google Play と並んでデフォルトのアプリ ストア オプションとして位置付けられます。

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利便性: 重要な要素

代替アプリストアの大きなハードルはユーザーの利便性です。 カジュアル ユーザーの多くは、プリインストールされたアプリ ストア以外のオプションを知らない、または無関心のままです。 この契約により、戦略的に EGS がスペイン、英国、ドイツ、ラテンアメリカなどの主要市場のユーザーのデフォルト オプションとなり、Epic に大きな利点がもたらされます。

このコラボレーションは、長期的なパートナーシップの始まりにすぎません。 エピックとテレフォニカは以前、2021 年に O2 アリーナをフィーチャーしたフォートナイトのデジタル エクスペリエンスで協力しました。

Epic Games にとって、現在 Apple および Google との法的紛争を解決中であるこのパートナーシップは、モバイル ゲーム分野の成長と市場浸透の大きな機会を提供し、Epic と消費者の両方に利益をもたらす可能性があります。

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