Sweeney's Bathwater Sale Draws Online Fury

Ever since Sydney Sweeney appeared in a steamy bathtub ad for niche brand Dr. Squatch's body wash last October, fans speculated how far the actress would push her commercial partnerships. The Euphoria and Madame Web star has answered by collaborating on a soap that purportedly contains her actual bathwater - because when there's demand, why not supply?

The Ultimate Celebrity Endorsement?

"You kept asking about my bathwater after the @drsquatch ad... so we kept it," Sweeney announced on Instagram. "Introducing Sydney's Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater."

The internet exploded with reactions to the 5,000-unit limited release. Some fans questioned the legality ("Sanitation laws prohibit selling actual used bathwater") while others appreciated the marketing genius ("A gimmick that'll sell millions"). Practical minds calculated the logistics: "Assuming 2oz per bar, she'd need to save just one bathtub's worth for production."

Business Savvy or Desperate Grab?

This isn't Sweeney's first rodeo with unconventional sponsorships. "She understands her audience and monetizes it brilliantly," one Redditor observed. Others debated whether this helps or harms her rising star status: "Smart hustle treating fame like short shelf-life produce" versus "Feels more like a reality star move than A-list behavior."

Industry watchers noted the changing celebrity economy: "With streaming shrinking paychecks and social media shortening relevancy windows, stars must cash in while hot." Many praised Sweeney's unapologetic approach: "She's extracting maximum value from her fame - can't fault the hustle."

What's Next?

The soap's June 6 launch will likely sell out instantly. Given internet culture, we'll undoubtedly see unboxing videos featuring... unconventional uses. As one fan joked, "Cue the 'I regret eating Sydney Sweeney's soap' memes."

Whether you view this as brilliant marketing or fame-gone-wrong, Sweeney continues rewriting the celebrity merch playbook - one provocative product at a time.